If you want to impress your website visitors with your professionalism, you have to start with quality web design. Most people are visual creatures and will form an immediate judgment about a website based on its appearance and how everything is laid out. The purpose of this article is to show you what elements you need to focus on to ensure that your website doesn't fail when it comes to the design part.
Usability is extremely important especially as it concerns what you do with the navigation design. Site planning is tremendously important because you do not want your site looking like the navigation was an after-thought.
This is the part of the site that is rather mechanical, but it has to be treated like a design aspect because it does have an impact on the appearance. How easy and intuitive your navigation is will affect the area known as usability, and that is something every site has to get right. You want people to stay focused on your content and not be distracted by fussing with the link structure.
Make sure you have RSS Auto-Discovery: If you offer an RSS feed of your website's content (which you should be doing), be sure that you have an auto-discovery code in your website's header. This makes it easier for the different browsers and RSS readers to automatically find your feed and let people know that they can use it. RSS feeds are a great way to get your content out there as well as let people know when you have made changes to your website so putting this feature in will make a major difference.
Favicons Can Help Your Site: Using a favicon (or favorite icon) is a seemingly minor feature that can make your site more appealing. Favicons give you an easy way to give your website a more legitimate and high quality appearance. It can be a real advantage to have a logo of your choosing appear with the URL so people can come to recognize it. The favicon will also be attached to any bookmarks of your pages that people save, which will help to brand your site in readers' minds.
Overall, your site's design will improve with time and will become more effective as you make improvements. You need to make sure that you focus first on basic web design so that your site won't come up short anywhere. Web design isn't really that complicated but often people turn it into something that is. In order to get everything you want: lots of visitors, high conversions, lots of repeat sales, a really strong brand, etc--then you need to make sure that you are building a super strong foundation.
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